About Interactive Investor

Interactive Investor (iii.co.uk) is the UK's leading community of traders and investors. Our vision is to help our website users become better off by providing you with the hard facts you need to make the right financial decisions for you.

The site, which was founded in 1995, maintains an independent stance. It provides execution-only products and services which enables its millions of site users to trade and invest directly from the site. At the same time its wealth of independent tools and information helps you identify the best companies and products, for you, to invest in.

With over 5 million unique users visiting our site every year, the Interactive Investor proposition delivers a service that has stood the test of time and provides the single point from which people can conduct all aspects of their investment lives.

Account Security

As a fully-regulated financial company we keep your money, investments and data safe by adhering to rigorous security procedures. Find out more about the systems we have in place to keep you and your assets safe.

Awards and Recognition


Award - City of London Wealth Management Awards - Best Platform 2014

Interactive Investor, one of the UK’s largest execution-only stockbrokers, has won Best Platform Award at the City of London Wealth Management Awards. Winners were announced at a ceremony in The Guildhall on 12 March where Adam Seale, Chief Executive of Interactive Investor, collected the award.

Best Platform Award

The City of London Wealth Management Awards recognises the quality of service from Wealth Managers and Private Client Stockbrokers.  A shortlist is drawn up by an independent panel of judges with winners determined by online votes from investors.



Award - UK Platform Awards - Best Consumer Platform 2013

We're delighted to have won the Aberdeen UK Platform award as voted by both judges and readers of YourMoney.com. In their own words "This year's winner combines a proven track record of success, great customer usability and a clear and transparent 2014 proposition."

City of London Wealth Management Award 2013

wealth management awards logo

We received the prestigious City of London Wealth Management award in recognition of our market communications.

The Platforum Guide 2013

The industry-respected annual research document, the Direct Platform Guide, reports on all aspects of the direct platform market and compares the propositions of the top providers from the user perspective.

We were proud to be rated first against our competitors for the cost of our service and the quality of our content.


Financial Times – June 2012

Our new pricing was featured as Deal of the Week in the Financial Times on 1 June 2012

Which? magazine – May 2012

The May issue of Which? magazine ranked us first out of 23 fund supermarkets. 


Investment Trends – July 2011

Voted Winner – Value for money

The results from this key Investment Trends study, the July 2011 UK Online Broking Report, was based on responses from approximately 13,000 investors.

For more about our previous awards, visit our Facebook page.

Register with us

There are many services available to anyone who visits the site, but the first thing you should do is to register with us to get the most from our service. You can set up and monitor your portfolio, receive our newsletter and alert services, participate in our discussion boards and take up one or more of our value for money trading account options.

Register now

Want to advertise to the millions of wealthy investors who use our website?

An increasing number of financial product providers and manufacturers of luxury consumer products are advertising on Interactive Investor. Find out what they have discovered that sets the Interactive Investor website apart and how it could work for you.

Advertise with us

Media enquiries

For any ongoing Interactive Investor media enquiries, visit our media enquiries page

Who owns us?

Interactive Investor (www.iii.co.uk) is owned by Interactive Investor Plc, a group established to provide products and services that allow private individuals to take direct control of their financial affairs.

Our sister site www.shareprice.co.uk specialises in the mobile delivery of real-time share prices information.

The group also owns Moneywise Publishing Limited, a company that publishes Moneywise Magazine and Money Observer and their websites:


The group is privately owned and not listed on any exchange.


Our products and services

Portfolio tool

Community discussions

Share Dealing Centre

Funds Centre

ISA Centre

SIPPs Centre

Spread Betting Centre

CFD Trading Centre

Forex Trading Centre