Podcast Firm Audioboom Group Joins UK Internet Advertising Bureau

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LONDON (Alliance News) - Audioboom Group PLC on Friday said it has become the "first podcast network" to gain accredited membership to the Internet Advertising Bureau, a UK trade association for digital advertising.

Having joined the US version in May, Audioboom will now gain access to and consult with the UK Internet Advertising Bureau, which provides research, guides and industry standards for the benefit of its members and the wider industry.

"Other benefits of membership include being present at IAB UK events, such as the Sound Investment Seminar, and having access to research, such as 'Advertising in a world without screens', a future facing, emotive project that tackles, perhaps, the most disruptive change to the digital industry since the introduction of programmatic advertising," Audioboom said.

Partners within the UK member directory include: Spotify; Deezer; Soundcloud; Bauer Media Group; the digital audio exchange DAX; and RadioWorks, the independent radio advertising specialist. Overall, the bureau has 1,200 members with 850 brands, five agency groups and several independent firms, as well as individuals.

Audioboom shares were down 4.5% on Friday at 3.63 pence.

By Joshua Warner; [email protected]; @JoshAlliance

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