Danish launch for bwin.party

By Sarah Modlock | Tue, 03/01/2012 - 11:18

Shares in online gaming firm bwin.party (BPTY) failed to respond to the news that it has launched a number of online poker and casino games in Denmark for Danske Licens Spil (DLS), a wholly-owned subsidiary of the Danske Spil group.

Danske Spil, which is one of the largest betting and gaming organisations in Europe and 80% owned by the Danish government, already has over 600,000 registered online customers.

Along with the Danish government, it is also owned by Sports Confederation of Denmark (10%) and Danish Gymnastics and Sports Associations (10%).

A statement by bwin.party co-chief executives Jim Ryan and Norbert Teufelberger said: "Building on our recent announcement regarding deals with both MGM and Boyd in the US market, this is another important milestone in the execution of our stated strategy that is focused on securing leadership positions in regulated and to-be-regulated markets.

"We are delighted that DLS has recognised our expertise and high standards of business practice and we look forward to building a market-leading customer offer for the Danish consumer."

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