An annoying share for your ISA?

eSure Group (LSE:ESUR)

We're looking at ISA compatible shares currently, including some dodgy punts, along with some which pretend sanity. Please remember we only comment from a trend perspective and you may feel it wise to check some fundamentals against stocks covered.

Esure Group, at first glance, looks dangerous. The share price is currently trading in a region, lower than ever before and we've a pretty strict set of rules when dealing with limbo dancers.

Similar to politicians and some Scottish delicacies, they're best avoided. But, as always, we've a "however" and, in this instance, it's at 184p.

Whatever provoked the circled gap on the chart had a calculated drop potential of 184p. The lowest actually achieved was 183.1 with the price failing to close below 190p and, therefore, despite a couple of intraday twitches below 184, it appears some strength might actually be evident.

Certainly, the share price has not bounced with any passion thus far, and we suspect the current boring movements could last until April, if only due to the blue dashed line on the chart, which seems to be a trend created pre-gap - okay, we know it was the GoCompare spin-off.

The encouraging thing is that our 184p target was only broken briefly, and it could simply be a calibration issue.

While the price has not bounced, it now appears anything below 200p (red line on the chart) could once again signal an attempt at the 184p level. Visually, not terribly alarming and, if it happens, maybe next time it will provoke a bounce.

The problem comes if the price closes below 184p. This would be bad as it threatens 139p as a bounce point.

For now, it's a boring share and one we'd not be inclined to take seriously unless the price betters 222p. This would be fairly significant, coming with an expectation of 250p and above sometime in the future.

From an irritation perspective, this lot have an enviable track record. The "Relax, dear" adverts plus their then-subsidiary using that gawdawful opera singer certainly attracted plenty of attention and, therefore, revenue.

Perhaps the company's advertising people have another rock to look under for ideas?

So, risky but, visually, it looks like time may heal some wounds.

Finally, please remember this week we're looking at some "Fire & Forget" shares for ISA's rather than near-term trade possibilities.

This article is for information and discussion purposes only and does not form a recommendation to invest or otherwise. The value of an investment may fall. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.