Investment ideas and research tools

Investment ideas and research tools

Knowing what to invest in, and when to buy shares and then sell them, is the key to investing success. We can help you make smarter decisions on how and where to invest in your ISA tax efficiently, with our investment ideas. Take inspiration from our experts, select from our investment portfolios or use our investment tools and resources to help you decide.

Looking for ISA inspiration? Check out our ISA hub

Take AIM

Small caps can provide some interesting opportunities for investors who can take the added risk of higher volatility.

Check out our round-up of AIM market news, tips and comment.

Stock Watch with Edmond Jackson

Edmond Jackson picks out two stocks to watch each week, focusing on the overpriced as well as options for growth, income and recovery.

Follow the Stock Watch

Model portfolios

Looking for inspiration or ideas to help you get started? Check out the Money Observer Model Portfolios constructed and managed by the Money Observer editorial team.

The range of 12 portfolios cater for medium and higher risk profiles, income or growth aims and different time horizons and for each portfolio you’ll find in-depth analysis, fund factsheets, plus regular updates and reviews.

All the individual funds that go to make up the Money Observer portfolios are available to buy through your ii account, giving you the freedom to replicate a portfolio, pick just the funds that suit you best or even construct your own portfolio utilising some of the team’s selection.

Market Analysis

Friday, February 16, 2018 - 17:52
15 stocks for your ISA

The recent fall in share prices has had a positive effect on analyst Richard Beddard, dragging more companies into his 'buy zone'.

Friday, February 16, 2018 - 17:52
Where I am investing my son's Junior ISA

New dad Kyle Caldwell is on the lookout for an investment to buy and hold for the next 18 years. Find out what he picked.

Friday, February 16, 2018 - 09:51
Stockwatch: There's underlying value in this short-sold outsourcer

Hedge funds have built short positions in this stock, but it's now a crowded trade, and Edmond Jackson believes it could be a contrarian buy.

Ideas and Inspiration

Take inspiration from our experts:

Lee Wild

Rebecca O'Keeffe
Head of Investments
John Burford
Investment Expert, Chart of the Week
Edmond Jackson
Andrew Hore
Investment Expert

Self Select

If you'd like more help with your decision making, use our Stock Filter or our Fund Filter tools to narrow your choice of stocks and shares and oeics/unit trusts to research further. Filter by share price and performance, company fundamentals and values, such as PE ratio and dividend yield. You can easily hold these in our trading account and ISA.

Use our Stock Filter tool or our Fund filter tool

When you know what you're looking for, use our search tools to pinpoint information on the shares and unit trusts you're interested in.



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  • £10 per trade or £6 for frequent traders
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  • £1 per trade for regular investment or dividend reinvestment

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