(ALT) Altitude Group

18 January 2012

Altitude Group plc

("Altitude" or the "Company")

Cloud Software Supply Agreement with EmbroidMe

Altitude (AIM: ALT), a leading provider of technology and enterprise information management solutions to the print and promotional products sector, has agreed supply terms with EmbroidMe, the world's leading franchise for embroidered garments and promotional products. The agreement provides for Altitude's Trade Only™ division, to provide its fully integrated point of sale ("POS"), web store, customer relationship manager ("CRM") and order management solution to each of several hundred EmbroidMe franchise stores across the USA, Canada, EMEA and Australia.

The Trade Only™ software as a service ("SaaS") product, provides users with an enterprise information management suite allowing them to enjoy world class functionality without the need for costly internal technology resources.

Martin Varley, Group CEO and President of Trade Only Inc. commented: "I am delighted that, following a comprehensive review of all available technologies, EmbroidMe has chosen the Trade Only™ 'Cloud' solution to help grow its business globally. Our product offering brings together a POS system, business management tools and web store for a competitive monthly fee, and this new agreement demonstrates a widening acceptance of our solutions in the print, garment and promotional product sectors.

Michael Brugger, General Manager of EmbroidMe commented: "We are delighted to have agreed to terms with Trade Only™ following a lengthy and comprehensive review process of available technologies. We chose Trade Only™ for its in-depth knowledge of the sector, its understanding of the complete sales and logistics process, and its ability to deliver an effective value added solution that is ready built for our business sector allowing us instant access to comprehensive product data."

Enquiries

About Trade Only

Trade Only, a division of Altitude Group plc provides marketing and technology tools to companies operating in the print, personalized garment and promotional product industries.  This division also organises the UK's biggest trade show for promotional products and offers a suite of "Cloud" and Server based software to companies of all sizes in the sectors.

About EmbroidMe:

EmbroidMe, Inc., a privately owned company, is the world's largest embroidery franchise with hundreds of retail locations worldwide. Since it began franchising in 2000, it has become the world leader in the full-service, embroidery and promotional products industry.

EmbroidMe is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group. For more information visit the EmbroidMe website at www.embroidme.com or contact 1-800-727-6720.

23 December 2011

Altitude Group plc

("Altitude" or the "Company" or the "Group")

Exclusive Partnership Agreement

Altitude (AIM: ALT), a leading provider of technology and enterprise information management solutions to the promotional products sector, is pleased to announce that its Trade Only™ division has agreed a partnership with PrintSites.com. that creates what the Directors believe to be the first cloud-based resource that combines print and promotional products in a single shopping solution - complete with amongst other features as, royalty-free templates, print product creation, proofing and live order status updates.

This agreement will enable Trade Only to integrate the PrintSites solution into its existing 'Vision' web store and order management solution, thereby allowing promotional product suppliers extensive access to the $40 billion market for on-demand print without the need for additional software or resources. Through seamless integration, the print module will be offered as a simple add-on to the existing Trade Only 'Vision' system and offered as a Software as a Service (SaaS) to promotional resellers. The Company expects the integrated solution will be available in Q2 2012.

Martin Varley, CEO and President of Trade Only Inc. commented: "There has long been a requirement for promotional product resellers to be able to provide their customers with a more holistic marketing services solution and become a lucrative one stop shop for anything printed or personalised. I firmly believe this agreement with PrintSites will enable our valued distributor-customers to serve their customers better, while enjoying a fully integrated ecommerce solution in the same easy to use interface they currently use to manage their current business."

Rick Koester, Chief Operating Officer of PrintSites, said, "We are delighted to have agreed terms with Trade Only™ to integrate our leading solution with the Vision tools. For the $18 billion USA promotional products market place, the addition of our print solution delivers a tool, which allows promotional products resellers to fulfill the printed deliverables of their promotion while ordering other promotional items. Our easy to use template and product-specifying system will now provide promotional product resellers with an open door to the $40 billion print market. Together, Trade Only and PrintSites can deliver high levels of automation and operational efficiency to these distributors."

Enquiries:

About Trade Only

Trade Only, a division of Altitude Group plc provides marketing and technology tools to both companies operating in the print, personalized garment and promotional product industries. This division organizes the UK's biggest trade show for promotional products and offers a suite of "Cloud" and Server based software to companies of all sizes in the sectors.

About PrintSites.com

Created exclusively for the benefit of the printing industry by multi-generation printing industry insiders, PrintSites is the web to print ecommerce platform with the industry's best design studio and user interface. PrintSites offers a growing library of customizable print design templates, plus images and icons. Users can also upload their own text, design assets and native files for manipulation within the PrintSites design studio.