18 January 2012
Lo-Q plc
("Lo-Q" or the "Company")
Contract Win
-Lo-Q splashes into Palace Entertainment's Splish Splash in 2012 -
- Contract builds on success of Lo-Q's virtual queuing wristband in other water parks in the US -
Lo-Q plc (AIM: LOQ), the AIM-listed provider of virtual queuing systems for theme parks and major attractions, is pleased to announce that it has signed a three year agreement with Palace Entertainment, the largest operator of water parks in the United States, to bring Q-band, Lo-Q's virtual queuing wristband for water parks, to Splish Splash in Long Island, NY.
With its one-of-a-kind themed water rides, Splish Splash was voted as one of the Top 10 Best Water Parks in the US by Travel Channel and attracts families from all over the tri-state area. Splish Splash will open their 2012 season offering - for an additional fee - the Q-band virtual queuing system to their guests.
Q-band utilizes a revolutionary RFID wristband that is both waterproof and lightweight. Guests renting the Q-band can use the wristband to reserve a "virtual" place in line at the park's most popular slides using kiosks located throughout the park. When their reservation time arrives, guests enter via a separate entrance and scan their band to be validated and avoid the long queue. Splish Splash will offer two levels of the Q-band service for their guests to choose from, allowing them more time to enjoy the park and less time waiting in line.
Announcing the trial, Tom Burnet, Chief Executive Officer of Lo-Q plc said:
"We are delighted that Palace Entertainment, the largest operator of water parks in the United States, has agreed to install our virtual queuing system at Splish Splash in Long Island. This contract highlights the strength of Lo-Q's ground-breaking water park product and the increasing interest in our solutions from all corners of the entertainment sector."
Fernando Eiroa, President and CEO, Palace Entertainment, added:
"We continue to strive for the highest levels of guest satisfaction at every Palace Entertainment location, from water parks, theme parks to family entertainment centers. We look forward to implementing the Lo-Q technology at Splish Splash for our guests to be able to schedule their attractions and therefore increase the satisfaction level."
For further information, please contact: |
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Lo-Q plc | +44 (0)118 934 7400 |
Tom Burnet, Chief Executive Officer |
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FTI Consulting | +44 (0)20 7831 3113 |
Matt Dixon, Clare Thomas, James Melville-Ross |
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CanaccordWIDTH: 210px" class="ab" valign="top">+44 (0)20 7050 6500 |
Simon Bridges, Kit Stephenson |
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About Lo-Q
Lo-Q is the creator of a virtual queuing system for theme parks and other leisure attractions that allows users to queue without waiting in line. Lo-Q users reserve their place in a queue electronically and are notified when their turn is up, spending less time queuing and more time enjoying their day out.
Lo-Q's system has been adopted by leading theme park and attraction operators globally, with customers including Parques Reunidos, Six Flags, Dollywood and LEGOLAND Windsor. These operators benefit not only from happier customers but also from additional revenue streams as time previously spent queuing is instead transformed in to higher spending in park restaurants, gift shops and other retail facilities. By the end of 2010, more than six million individuals had used a Lo-Q product and that number is growing.
The Company's technology is protected by extensive patents or patents pending in Europe, USA, Hong Kong and Japan. The target market for this technology is large and growing, with Lo-Q currently exploring opportunities for expansion into new theme parks and new geographies as well as opportunities to develop new product for other complementary adjacent markets.
Lo-Q is listed on the Alternative Investment Market ("AIM") under the ticker "LOQ". For further information please visit www.lo-q.com
About Palace Entertainment
Palace Entertainment owns and operates 40 parks across the US, including water parks, family entertainment centers, theme parks and animal parks. Palace entertains millions of guests annually and is the largest operator of water parks in the United States. See www.palaceentertainment.com for more information.
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