"Analysts can sometimes surprise with their uncanny ability to leave out well-known events from their forecasts for companies' profits. Such is the case with Experian. The number crunchers at many brokers seem to have just woken up to the fact that the upcoming World Cup in Brazil may negatively impact business levels at Experian on the days when the home team is playing. Then there are the continuing changes in the US credit check market and the slowdown in the US mortgage market. The share price duly crumbled when the firm woke analysts up to those facts.
Revenues, however, were higher in all four of the regions in which it operates for the year ended in March, even if the reported sales figure for Brazil took a hit from adverse currency movements. At almost 18 times this year's earnings traders may just have been looking for an excuse to 'take profits' as that is not a high figure historically, even if the yield is a mere 2.2%. Hence, that suggests "this is a good time to pick them up again," writes The Times' Tempus. "
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