An interesting update. Most of the chat about this share is on another forum, on which I'm not registered. I put ten grand into these five years ago as a pure punt. In that time they have been worth five grand, seventy grand and currently thirty. Yet, despite following them all that time, I'm still no wiser about their prospects. I have signed up to watch the Webinar tomorrow. Perhaps that will provide a bit more clarity, he said hopefully.
Altitude RNS 15 Nov 2016
"As at 14 November 2016 the first 11,000 web sites had been launched for distributors. All the sites were issued through our first key trading partners in the USA, Aprinta and AI Mastermind."
14 Feb 2017, approximately 3 months after Altitude announces that they have created 11000 web sites through its partners Aprinta and AI Mastermind. Aprinta Group announces the following:
"Aprinta Group, a leader in the provision of screen printing and a supply of promotional products, has agreed a five-year agreement with Customer Focus, a subsidiary of Altitude Group Plc, to roll-out their Click to Ship solution.
The launch, initiated on February 13th 2017, will see Aprinta provide ecommerce websites to their distributor customers for free."
My opinion - I wouldn't normally go near anything like this. However, a friend with a good track record on small caps, has spent a long time researching it, and he reckons it's the real deal. So almost as good as being told by a bloke down the pub, I hear you scoff!
Time will tell whether this was an inspired stock pick, or a complete dud. I've only put in an amount I can afford to lose, which is usually wise with jam tomorrow shares. If there is any game-changing news, then I'll report back to you. For the moment though, this can only be considered a complete punt.
I think the pressure is now on management to deliver, rather than talking up the potential.
on the one hand I agree with you that they should have declared their involvement with AdProducts. On the other hand they can appreciate what Channl/Click2Ship can do for their business/sector and know how to bring the two together. I think that should be raised with Mr Hallett at the AGM at least. His summary today is full of enthusiasm and positive in its overall tone so I hope it proves justified! I got involved as a result of SCSW making it a NY rec. so he may have something to say about it all in the next issue and he is also a shareholder
The smell of related party transaction. In todays announcement from Altitude they are writing:
AdProducts is a UK supplier of promotional products direct to trade supplying 1,600 distributors in the UK. Altitude has conditionally agreed to acquire certain assets of AdProducts for a cash consideration of approximately £0.8 million (subject to a stock valuation adjustment). The acquisition will facilitate the launch of Channl in the UK, enabling distributors and their customers to trade online. AdProducts 2016 revenue was £3.5m with a profit before tax of £0.3m.
There is nothing about any connection to the Altitude Group, looks like a clean deal.
1. If you read about ADPRODUCTS.Com Limited, on the Companies House webpage you can find in the last financial report that.
a. The company is a wholly owned subsidiary of The Inspired Branding Group Limited.
b. You can also find that Richard Sowerby is on the board of ADPRODUCT.COM Limited and he was until 30 April 2017 on the board of Altitude.
From ADPRODUCTS.COM Limited last financial report, page 18
23. Related party transactions
The company is a wholly owned subsidiary of The Inspired Branding Group Limited. 100% of the companys voting right are controlled within the group headed by The Inspired Branding Group Limited. The company has therefore not disclosed transactions or balances with entities which form part of the group. The consolidated financial statement of The Inspired Branding Group Limited, within which this company is included, can be obtained from Companies House.
Richard Sowerby is a director of Altitude Group plc (Altitude) and served throughout the financial year. During the year the company purchased services from companies within the Altitude group to the value of £94,767 /2014: £92,915). The balance outstanding at the end of the year to Altitude Group Companies was £63,680.
Altitude RNS - 25 Jan 2017
Richard Sowerby to step down from the Board with effect from 30 April 2017
2. Under officers related to ADPRODUCT.COM Limited you can also find that Martin Varley has been a director of ADPRODUCTS.COM Limited in the past.
313 Stand Lane, Radcliffe, Greater Manchester, M26 1JA
3. The Inspired Branding Group Limited, is showing as the 100% owner of adproduct.com. If you than read The Inspired Branding Group Limited last financial report for the period ending 31 Dec 2015. You can read on page 3 that Richard Sowerby is the 50% owner of The Inspired Branding Group Limited he is therefore in indirect control of ADPRODUCTS.COM Limited.
This basically means that Altitude has acquire an operation which is indirectly owned to 50% by Altitude formed Chairman Richard Sowerby. But the company fails to disclose any information about the close links between Altitude and the company they are looking to acquire.
When digging into Altitude RNS, the red flag alert starts to go off.
19 April the company announced that they signed a deal with Market Brands LLC and that they would recruit 100 new sales staff to promote Altitude products. This sounds indeed very promising.
19 April RNS
"The first of the new agreements is with Market Brands LLC ("Market Brands"), based in Buffalo, New York State, USA. Under the agreement, Market Brands has undertaken to recruit 100 new sales staff who will target the creation of tens of thousands of branded web stores for small businesses throughout the USA."
You are getting the impression that Market Brands LLC must be a well-established company with significant resources if they are agreeing to hire 100 employees to just market Altitude products.
But when trying to find some information about the great company Market Brand LLC, its difficult to find any information.
After doing a bit digging I finally found the registration form of the company. Surprisingly enough it shows that the company was registered 17 Feb 2017, app 2 months before Altitude announced that Market Brands will hire 100 salesman to promote Altitudes products.
The registration form dosent tell us who the clowns behind this company are, but I have sent a request to the UNITED STATES CORPORATION AGENTS for the full registration form. Which will be in my fax in 24 hours.
Selected Entity Name: MARKET BRANDS, LLC
Selected Entity Status Information
Current Entity Name: MARKET BRANDS, LLC
DOS ID #: 5087683
Initial DOS Filing Date: FEBRUARY 17, 2017
Jurisdiction: NEW YORK
Entity Type: DOMESTIC LIMITED LIABILITY COMPANY
Current Entity Status: ACTIVE
Selected Entity Address Information
DOS Process (Address to which DOS will mail process if accepted on behalf of the entity)
C/O UNITED STATES CORPORATION AGENTS, INC.
7014 13TH AVENUE SUITE 202
BROOKLYN, NEW YORK, 11228
UNITED STATES CORPORATION AGENTS, INC.
7014 13TH AVENUE SUITE 202
BROOKLYN, NEW YORK, 11228
(at the time of writing, I hold a long position in this share)
New supply agreements - this share is a bit too speculative for me, but a friend persuaded me to buy some recently. Graham wrote a section on it here on 14 Feb 2017.
The company has a small existing business, but the excitement (and valuation) mainly rests on hopes for its new activities in America. The story is that the boss at Altitude has experience in the promotional goods sector, having been in a senior role previously at 4imprint (LON:FOUR) .
Altitude's big idea is that it provides a software platform for a large number of promotional goods suppliers. This enables them to make personalised websites for their customers, instead of printed booklets. So customers can see products, with their own branding already applied, via 3D visualisation software online. They then place orders, and Altitude receives a cut of the gross profit from the manufacturer.
It seems too early to be sure whether this is going to work or not. So in that sense, this share still looks jam tomorrow to me. Hence why I'm only a nervous holder at the moment, until some tangible proof emerges that the business model is actually working.
This bit, in today's announcement sounds good;
The first of the new agreements is with Market Brands LLC ("Market Brands"), based in Buffalo, New York State, USA. Under the agreement, Market Brands has undertaken to recruit 100 new sales staff who will target the creation of tens of thousands of branded web stores for small businesses throughout the USA. The stores will be powered by Altitude technology and fulfilled through Aprinta. Altitude will be remunerated through a percentage of the sales value of every order in line with the Group strategy.
My opinion - it's very unusual for me to even consider jam tomorrow shares, as they nearly always go wrong. So I've no idea whether this one will be any different, or not. My friend reckons he's checked it out thoroughly, and he's got a good track record, so I'm hoping for the best, whilst expecting the worst.
If I do get sucked into a jam tomorrow share, I always try to size the position so that a disastrous outcome isn't too financially damaging. The other key thing is to unceremoniously dump the shares once it becomes clear that things are not working out as planned. The really big losses are incurred by people who fall in love with a story stock, and cling on to the bitter end.
Mind you, occasionally a jam tomorrow share does actually work, although I'm struggling to think of any examples.
More contracts announced-this looks good for the future with every click they get a payment -cant be bad with very little overhead per click. Could well expand into other countries as well as the US-world marketplace could be very big indeed.
If they get it right ALT could really rocket as still really a shrimp in a big pond.
Results soon lets see what they have to say .
Does anyone know what percentage of the gross margin it will get from aprinta and AI Mastermind? Neither one of these companies is particularly big and it would take huge revenue volumes to make any decent money, I assume it only get a percentage of traffic going through its application? Looks way ahead of reality
ALT is now at 113-117 bid-offer. I bought a first tranche this morning.
Highest close to date is 110 yesterday and it looks as if it will close higher today which would put it above the previous October high.
Chart looks like a breakout with higher volume and with the expanding Bollinger Bands indicating coming volatility
I've called the shares speculative because it's difficult to determine their prospects. They've recently launched the first 11,000 e-commerce websites, on which they receive a commission for each sale, per the RNS 15th November. But there's no hint what the sales might be, what percentage commission was agreed, what scope there is for adding further websites, and how quickly that might happen. Clearly, the rapid rise in the sp, including some Director purchases, suggests that some people believe the shares have potential. But, like all small companies, they are not without risk. I suspect the sp will be fairly volatile, so there's perhaps money to be made (or lost) day trading them. But that is not my personal investment strategy. I tend to buy and hold.
The sp has shot up based on prospects, but also due to shortage of stock. By my reckoning the Directors and seven largest shareholders hold virtually all of it. Hence todays RNS where the CEO has sold 500,000 to satisfy demand from an investor. I bought my modest holding four years ago when things were quieter. I consider the shares an interesting speculation, and intend to hang on to mine.
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