Saga (SAGA)


Here's where it all gets fascinating for this share

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Here's where it all gets fascinating for this share


It's funny how customs differ. In England, better 100 years and you get a note from Her Majesty. In Scotland, better 50 years and (as Mrs T&T discovered last week) you immediately get a note from the Scottish Govt asking you to pooh on it. Additionally, folk like Saga (SAGA) start to bombard you with "offers".

Kidding aside, a Bowel Cancer testing kit genuinely beat mailings from the folks who make a living from an ageing population and the innocent looking envelope enjoys pride of place in the loo, unused, while Mrs T&T gathers courage to read the instructions.

But it also reminded us to update our Saga view as we'd lost interest in it by 2015 due to the share price's tendency to behave as if it were using a Zimmer frame.

We've had a target price of 230p for two years and the price would need to limp below 187p to dash any residual optimism.

Near-term, it appears anything above 212p should prince a useless 215p into view. Critically though, if 215p is bettered it should prove difficult for the share to avoid 230p and this is where it all gets fascinating.

The concept of 230p presents a new "All Time High" for the price, boosting the company into a region with a distant 256p twinkling in the distance. The price requires to break the 'red' line (currently 187p) to scupper this outlook.


Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.

Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang, Shareprice, or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea. 

This article is for information and discussion purposes only and does not form a recommendation to invest or otherwise. The value of an investment may fall. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.


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