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H.R. Owen hires first ever Marketing and Customer Director to implement
`Experience is Everything' strategy
London - H.R. Owen Plc, the luxury motor retailer, is pleased to announce the
appointment of Chris Harris to the role of Marketing and Customer Director.
This is a new role for the company. It has been created as part of a wider
restructuring of the business and is a direct result of H.R. Owen's strategy
for growth as first announced in May.
Chris is currently Global Brand & Marketing Strategy Director at Nokia and has
been at the company since 2004. His most recent work has been focused on the
renewal of the Nokia brand and the associated marketing strategy given the
rapidly changing mobile market. Chris's time at Nokia also included four years
as the Global Marketing Director at Vertu, Nokia's luxury mobile phone
division. Chris has been in marketing since 1993 and has worked at various
other companies including 3 UK, Thomas Cook and Proctor & Gamble Health &
Beauty Care.
Chris will sit on a new management board and will help to drive the `Experience
is Everything' luxury strategy. His main focus will be to lead customer
relations and customer communications, building and developing the value of the
H.R. Owen brand in the eyes of customers. In addition he will build world
class, digital communications and interaction capabilities to engage with
existing and prospective clients. Chris will also oversee all marketing
including promotions, events, advertising, direct marketing, and online
activities.
Chief Executive, Andy Duncan, commented:
"Chris's appointment as our first ever Marketing and Customer Director is yet
another step in implementing H.R. Owen's strategy for growth as announced in
May, which included the recent acquisition of Broughtons and the opening of the
Ferrari Atelier at the Berkeley. Ultimately Chris will develop models for
managing our customers to maximise their lifetime value across our different
brands and businesses.
"He has significant senior level experience of marketing at both a strategic
and operational level. He will bring high level leadership and help us to drive
our industry leading ambitions. In particular, his experience of digital
technology and customer relations in a luxury market will bring a major
contribution to H.R. Owen's growth ambitions."
Chris Harris added:
`I am delighted about this opportunity to join a business with such exciting
products and a really ambitious and dynamic strategy for growth. I look forward
to the opportunity of working with my new colleagues to help H.R. Owen maximise
its potential for growth in the years ahead.'
For more information please contact:
Maitland (PR adviser to H.R. Owen) (020 7379 5151)
Richard Farnsworth, Tom Eckersley
Notes to Editors:
H.R. Owen
H.R. Owen has evolved into the group it is today over a period of nearly 80
years. The Company operates a number of vehicle franchises in the prestige and
specialist car market for both sales and aftersales, predominantly in the
London area. These cover ten sales franchises and ten aftersales franchises for
Aston Martin, Audi, Bentley, BMW/Mini, Bugatti, Ferrari, Lamborghini, Lotus,
Maserati and Rolls-Royce. The Company has a long and prestigious history and
can trace its foundations back to the formation by Harold Rolfe Owen who opened
a dealership selling Bentley and Rolls-Royce cars in 1932.
More information about H.R. Owen can be found on their website www.hrowen.co.uk
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