Google certifies Proxama for Physical Web experiences
Proximity marketing expert becomes the first in Europe and one of only two globally to achieve certification
London, United Kingdom, 2 September 2016 - Proxama PLC (AIM: PROX), the leading mobile proximity marketing expert, announces that on 1 September 2016 it was certified by Google to deliver Physical Web user experiences for consumers, after graduating from its new beacon certification programme.
Information from Google on Location Services Providers can be found at:
Proxama is one of only two companies in the world and the first in Europe to be certified by Google as a Google Location Services Provider, so that they can offer services and experiences based around Google's open beacon format, Eddystone. This follows from Proxama's recent collaboration with Google on the world's first consumer Physical Web experience MyStop(TM), which featured at Google's 2016 I/O conference.
Through its' beacon certification platform Google is aiming to build a network of trusted partners that can offer comprehensive integration with its own technology platform. The selection process for Location Service Providers is based on their skills to enable compelling user experiences and with Proxama now being certified Google has endorsed Proxama to provide its beacon services to existing and new customers.
Juniper Research estimates that revenue from beacon-triggered content may reach as much as $44 billion by 2020, and that over 71% of that revenue will be driven through highly targeted and contextually aware ad-supported services(1) .
John Kennedy, CEO, Proxama said, "To be one of only two companies to be certified by Google is a huge achievement and one we expect will be critical in encouraging more brands to work with us. The campaigns we are running today on our beacon network are truly engaging providing a mix of useful information relevant to location as well as innovative marketing messages from brands that seek to interact with the customer as opposed to simply advertise their products. This, now known as Physical Web experiences, is starting to transform location based marketing."
Proxama recently announced its work with Skyscanner on an innovative web engagement campaign targeting consumers on the move via Google Nearby and its network of Eddystone supported beacons.
No idea but would expect an rns on the day of the AGM, what I do think is that PROX is very cheap at this level which is why I chose to double up and average down, I expect this to return to the 1p level with any positive news
Norwich-based technology company Proxama PLC (LON:PROX) proved this week you do not need a trendy Silicon Roundabout address to attract the attention of Google.
The mobile commerce group has joined forces with the king of the search engines to provide live travel updates and advertising on London buses, prompting investors to get on board the Proxama bandwagon.
Shares rose 22% on the day the news was announced and were up a further 13% the morning after, as investors woke up to the potential of its technology, which is, if you'll forgive the pun, tapping into the way customers pay for their purchases and the way businesses engage with their customers.
It's the customer engagement aspect of the Proxama business that was to the fore on Tuesday as the company, in partnership with out of home advertising player Exterion Media, launched in London what it called the world's first Physical Web consumer engagement experience, via Google's Eddystone open beacon format.
Sweeping aside the marketing speak, and putting aside any notion of this involving lighthouses (we'll get to the concept of beacons in a moment), what this means is that Proxama's MyStop service will deliver real-time transport updates to London commuters and travellers' mobile devices, as well as contextually relevant advertising.
This being a Google-focused initiative, the service will be available to passengers that have Google's Chrome browser installed, but fear not iPhone users, all you need to do is download and install the browser.
Eventually, the service will ultimately be extended to other browsers, such as Opera, Firefox and Microsoft's new Edge offering, Proxama said.
Passengers can use the service to see real-time route updates and status, as well as set a reminder notification as they approach their chosen stop, according to their exact location on the bus route.
As someone in the office said, where was this when I was travelling home on the night bus on weekends back in the nineties?
The technology makes use of a beacon network that interacts with a user's mobile device to provide geo-location information, hence the bit about contextually relevant advertising - the last thing you want to see when standing at a windy bus stop on the Seven Sisters Road in North London is an advert for a car hire firm in Accrington.
"Proxama has long seen the potential in beacons for delivering great consumer experiences via mobile. The ability to deliver contextually relevant messages and content to specific demographics has been the Holy Grail for brands for many years." said Jon Worley, the chief executive officer (CEO) of Proxama's Marketing Division.
"We've partnered with Google to ensure our TapPoint platform supports Physical Web experiences, meaning brands will no longer have to worry about whether a consumer is using this app or that device - just that they are connected to the internet. Through Proxama, brands are now able to deploy beacon enabled campaigns to large numbers of consumers rapidly and without technical complexity, Worsley explained.
The company expects further roll-outs in London and the UK over the coming months across transport networks and high footfall destinations such as shopping centres, stadia, city centres and entertainment and sporting events.
The latter would make it ideal for those supporters in the north-west staging protests by leaving football matches early
Mike Wood, director of Product Strategy and Innovation at Exterion Media, said it was clear that the potential for Eddystone and the Physical Web to enable brand owners to better engage with consumers on the move was large.
We have enhanced our bus beacon network to support Eddystone and we're excited to see how brands take advantage of this. Along with our recent Fox and Shazam Kung Fu Panda 3 campaign announcement, this is yet another indicator that 2016 will be the year beacon technology gains significant market traction, Woo
A also think the RNS is good. Some have sold out after it, maybe more risk averse investors and don't like uncertainty of selling the payments division. Beacon technology doing well despite some 'experts' being negative on it. Google are investing in it among other big fish so they must expect profits from it. Proxama are well clued in to advancing their presence so I'm definitely holding on for, I feel, an exciting move upwards this year..
Bull Call Of The Day No.1: Proxama: Broadening Triangle Target At 2.5p
While one would not wish to curse the share price by suggesting that the technical setup on the daily chart of Proxama is about as good as it gets, such a gushing appraisal does seem to be quite close to the mark given the recent configuration we have been treated to. The main reason for the charting cheer has been the unfilled gap to the upside through the 50 day moving average then in the 0.6p last month. This is a classic reversal signal, one which has certainly done the trick for the bulls over the past few weeks.
Since then we have seen shares of Proxama head towards the 200 day moving average at 1.27p and then form support above this key feature in the form of a bull flag. This is most likely a mid move consolidation by the stock ahead of a fresh leg to the upside. Just how high the shares could stretch is suggested by the top of a broadening triangle, one which can be drawn in on the daily timeframe from as long ago as February last year with its resistance line projection pointing at 2.5p. This is the 4-6 weeks price target here, especially while there is no end of day close back below the 200 day line at 1.27p over the next few sessions.
Can't post the URL - iii block it. theabove words are attributable to Zak Mir
could this be related to the positive statement from Paysafe this morning indicating that digital payments are rapidly increasing in more markets and geographies than before. Contactless digital payments and proximity marketing may run on the coattails of Paysafe particularly as the US moves to chip/pin. Interestingly Techinvest commented on it in July 2014 at 7.625p as well as having a holding in his Technology Fund.
Got in at around 5p last year after my girlfriend mentioned off hand that it would be so much easier to tap your phone to make payments. Unfortunately, this was before they announced that 2015 was going to be their big year in terms of contracts and the SP slid until now. So much promise for this company, in a market that will accelerate exponentially over the next few years. Furthmore, the US legislation about chip & pin payments is another sign that PROX really are starting to become heavily involved with two of the biggest emerging tech markets for years to come. Exciting times. Keep winning those contracts. GL
Also intriguing are the opportunities for Big Data. Mobile pay offers a rich trove of information on consumer behavior and unprecedented direct access to shoppers. Retailers, marketing firms, Internet giants, and analytics companies that can aggregate and make sense of the data stand to be big winners. Waving a smartphone to pay for your purchases at the checkout is just the start. Based on specific consumer behavior, GPS and other data points, retailers can reach out directly to potential customers with tailored offers, rewards, loyalty programs and so on. Consumers can act on those offers right from their mobile devices.
Its not just about impulse buying. Mobile pay could also offer consumers greater transparency into, and control over, their finances and budget planning. Instead of acting on that offer that just popped up on your phone as you passed by a store, you could check the status of your credit balance or bank account and make an informed decision. Parents could receive detailed updates on what and where their children are spending their mobile allowances.
Emerging Market Growth Potential
The most tantalizing possibilities for mobile pay are in markets that traditional forms of cash and credit have failed to penetrate. These payment infrastructures are costly to build, run and maintain. Yet, even in some of the most remote places on the planet, mobile phones and access have become commonplace. For example, sub-Saharan Africa has 60% mobile phone penetration vs. 25% banking penetration. Mobile pay systems can allow emerging markets to leapfrog the landline-based infrastructure of traditional cash and credit, and drive the adoption of electronic payments.
The spread of mobile pay could financially empower people in emerging markets. Over the next five years, new mobile point-of-sale solutions, which are already making inroads in developed markets, could double the locations around the globe that accept mobile payments. Low-fee mobile payment systems can turn anyone with a smartphone into a small business, catering to customers who are also using their phones to pay for goods or services.
As smartphone adoption rates rise in emerging markets, so does the potential for mobile pay. Globally, online commerce channels have grown four times faster than brick and mortar, and are increasingly going mobile. Juniper Research forecasts that mobile transactions via smartphones and tablets will increase to $3.2 trillion by 2017 from $1.5 trillion in 2013. The financial pie is getting bigger, and more businesses and customers will be able to get their slice of it.
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